![]() ![]() The ride bands have stayed pretty much the same for the last three years. “We had increase probably four years ago. As a result, fair admission and parking prices have stayed constant, and that, combined with special daily promotions, are ways the team is boosting attendance. To keep up with such costs, Wilkerson said, the sales team has worked hard to attract additional events during the remaining 11 months of the year, an effort which paid off in 2023. ![]() This year, the entire perimeter of the grounds was secured with studier privacy fencing, and the parking lots’ muddier areas got a dose of gravel - expensive projects that do not always impress people until they start getting stuck in the mud. The improvements are not always things fairgoers notice, Wilkerson said. Last year, we had to put new AC units in the Arts and Crafts Building, we had to replace some doors on a few of our buildings, and we put a new unit on the Hall of Industry, which is our most rented building in the off season. “There are always capital upgrades to do. “A large portion will go back into our basic operations, salaries, upgrades,” Wilkerson said. The annual fair event is the main revenue generator for the association, also known as the Arkansas State Fair Complex, and funds the bulk of the $30.4 million budget that pays for its operation. The event is sponsored by the Arkansas Livestock Show Association, an Arkansas 501(c)(3) non-profit organization. “We have just exploded it, and I think that’s a testament to the people here in Arkansas who love the fair, as well as how we’ve been able to reach out and attract those people through our messaging and the platforms we use.”Īttendance numbers are not merely an academic exercise, and there is much more riding on the success of the Arkansas State Fair each year than just good times and fun experiences. “There were a lot of other fairs and festivals and events around the country where it took two and three years, and some still aren’t back to the level they once were pre-pandemic,” said Dan Sawyer, senior director of accounts and new business with Agency GWL, which has been the agency of record for the fair since 2021. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |